I just wanted to flag up an interesting talk I went to recently. My friend and colleague Paul Ayres (a digital librarian at Intute Social Sciences) gave a talk about engaging with YouTube here at the ILRT. His presentation is now up on SlideShare (below).
While I’ve previously looked at the basic technical implications, Paul looked at how community and debate are essential to what YouTube is about, with the consequence that it cannot be “managed” in the way that organisations try to manage other media. Organisations (Ten Downing Street, for example) have very much less success than charismatic individuals with something to say. Engaging openly, even with deeply critical responses, seems to be the key to being taken seriously by the YouTube community, as Queen Rania’s experience shows. Although I’m a heavy user of YT, I learnt a lot from the talk.