So can you measure the number of unique users on your website?

I received an email the other day from a colleague asking the following:

“I was surfing for info on Unique Users and came across this – I’d really appreciate your views on it if you’ve got time to have a look. Do you know anything about this company and would it be worth getting involved with them?”

I read the article, and suggest you do too. Hmmm.. sounds like a miracle cure, doesn’t it?

After four years supporting the WebTrends web log analysis software in the 1990’s, I’m used to the limitations of log and cookie based analysis, and there are several assumptions in the method described in this article that I would take issue with…

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